People are continuing to take holidays this summer, despite the credit crunch, because they feel that holidays are "non-negotiable", one industry expert has suggested.
Tom Hall, travel editor of the Lonely Plant series of destination guide books, said that the "savvy traveller … can still travel cheaply".
He added: "People are increasingly aware that if you want real value when you are in your destination you need to get outside of the euro zone and that can mean mid-haul or long-haul.
"I think people are aware that there is real value available there."
According to a report by the International Air Travel Association (IATA), world passenger numbers were up by 3.8 per cent in June compared to a year ago.
However, this was the slowest growth in air travel demand since the SARS crisis in 2003.
"With consumer and business confidence falling and sky-high oil prices, the situation will get a lot worse," said Giovanni Bisignani, director general and chief executive of IATA.
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