National tourist agency VisitBritain has partnered with high street bookseller Waterstone”s in order to provide visitors to the UK with information that may be useful to them during their time in the country.
More than 20 Waterstone”s branches will display free leaflets on local places to visit and events on a specially designed leaflet rack, Travel Daily news reports.
There will also be ”Enjoy England Information Point” signs on display in windows or doors, while staff will be trained to deal with frequently asked questions and enquiries about local attractions.
Amanda Smyth, general manager for England marketing at VisitBritain, told Travel Daily News: "This is an exciting initiative that supports our commitment to providing consumers with high quality tourist information ”on demand” – whenever and wherever they need it."
Stratford upon Avon, Southampton West Quay, Plymouth Drake Circus, University of Essex, London Science Museum, Lowestoft and Lincoln are some of the branches to benefit from the partnership.
While the number of visitors to the UK is down as a result of the credit crunch, VisitBritain forecasts an increase of two per cent for this year.
London – Ride the London Eye, visit the Tower of London or take a day out the city to see Stonehenge.