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5m Brits to book early for summer 2009

10% of people will book before DecemberAround five million Britons are predicted to book early for next year”s summer holidays, a new survey conducted on behalf of industry magazine Travel Weekly has revealed.

The survey by research company TNS found that ten per cent of the population will book their summer holiday before December, while a quarter are already reviewing brochures for 2009.

A key factor for booking early was to guarantee preferred holiday choice as well as take advantage of any early deals, with 30 per cent of respondents citing this at their top priority.

Travel Weekly”s head of travel and tourism, Tom Costley, said: "There seems to be resilience among large sections of the population that holidays are of sufficient importance that it is worth planning ahead for 2009, despite economic uncertainty."

Recently, the Association of Independent Tour Operators (AITO) said that planning a family holiday well in advance could help secure the best deals.

Ian Bradley, a spokesperson for the AITO, advised: "If you are thinking of going on holiday next year start thinking about it now."

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