Travel experiences that offer an alternative to package deals and beach holidays are increasing in popularity, new research has shown.
Whether it”s trekking the Inca trail in South America or visiting unspoilt beaches in the Far East, tourists are demanding more from their time spent abroad.
But its not just high-earning young professionals that are looking to fulfil their travel dreams.
A survey by North American tour operator Intrepid has revealed that adventure travel is growing across a wide demographic, notably among women and travellers in their 50s and 60s.
”Whether it’s riding public transportation…or travelling part of the way under their own steam, such as by bike or kayak," Intrepid”s Steve Larkin says the findings show people "want the real life experiences".
In addition to a range of destinations for their adventurous customers, operators are increasingly offering wider choice of types of experience – from the relaxing to the physically challenging.
What”s more, in line with consumers” increasing green concerns, many tourists are choosing ”low environmental impact” activities, with an emphasis on small group numbers and ethical travel.
Enjoy an exhilarating helicopter ride over New York or a serene hot air balloon ride over the Australian outback.